Raise a Glass – Sheraton Social Hour Tasting Events
All hotels participating in the brand’s signature global wine program will offer guests a specially curated menu of premium wines that will be available as a lobby bar offering. Designed to create and foster social interaction among guests, Sheraton Maldives Full Moon Resort & Spa will host evening Social Hour tasting events at Anchorage Bar every day from 5pm to 8pm featuring three pours of 80ml of premium wines from the Wines of the World menu at $15++. Each glass is served in Stolzle stemware to ensure that each varietal is presented in the perfect stemware that artfully enhances the wine’s flavour and aroma.
Social Hour by the Numbers
Sheraton Hotels tested the Sheraton Social Hour program in 19 global properties to tremendous success. Internal research conducted by the brand found that 66% of guests would be more inclined to purchase wine while traveling if there was a premium wine program offered. After experiencing a Sheraton Social Hour pilot program, 95% of guests said they are “very likely” or “likely” to return to another Social hour and would recommend the program to others.
Starwood has spent the last few years enhancing one of the hotel industry’s most iconic brands and Sheraton now stands better than ever with the strongest portfolio in its history. The brand is gaining market share, RevPAR continues to rise, guest satisfaction scores are the highest in the brand’s history and likelihood to return, likelihood to recommend and meeting planner and associate engagement scores are also at all-time highs – signaling that guests are taking notice and rediscovering the new Sheraton, and increasing the brand’s appeal to owners and developers.